Škoda Brand experience 2025

Discover Škoda: A Journey Through Its Heritage and the Superb Experience

Welcome to the Czech Republic — our home, and now yours for the next few days. We’re thrilled to share 130 years of Škoda with you: a story of heritage, innovation, and clever mobility that makes everyday journeys special.

This is more than a brand experience — it’s a journey through the very heart of our country. You’ll have the chance to drive both legendary classic Škoda models and the latest Škoda vehicles along scenic routes through the Bohemian Paradise and the Czech mountains, discovering stunning landscapes, rich history, and vibrant culture — all while experiencing Škoda’s unique spirit. We can’t wait to share this adventure with you.

Agenda

07.10 Tuesday

Dress code: casual for day / smart casual for dinnerTime

13:00 – 15:00

Individual arrivals, transfers & check-in at Josef Hotel, Prague

15:00 – 17:30

Leisure time

17:30 – 19:00

Optional Prague city tour

19:00 – 21:00

Welcome dinner at Next Door by Imperial Restaurant

From 21:00

Leisure time & overnight stay at Hotel Josef l

08.10 Wednesday

Dress code: smart casual Time

Until 09:45

Breakfast & check-out from Hotel Josef, Prague

10:00 – 11:10

Transfers from Prague to Mladá Boleslav

11:10 – 14:30

Brand & Product presentation Škoda Museum tour, followed by light catering Superb presentation & interviews Safety briefing for test-drives

14:30 – 17:30

Test drives to the Jizera Mountains, including lunch stop

17:30 – 19:30

Check-in at Královka Mountain Hotel, content creation sessions & leisure time

19:30 – 21:30

Dinner at Královka Royal Restaurant

From 21:30

Leisure time & overnight stay at Královka Mountain Hotel

09.10 Thursday

Dress code: casual Time

07:00 - 08:45

Breakfast & check-out from Královka Mountain Hotel, content creation sessions

09:00 – 09:45

Driving experience through the Czech countryside

09:45 – 10:45

Visit to Pačinek Glass Factory with refreshments serving

10:45 – 12:00

Driving experience to Bezděčín

12:00 – 13:00

Unveiling of Škoda upcoming models at the Škoda Design Hall, refreshments serving

13:00 – 13:30

Driving experience to Loučeň

13:30 – 18:00

Lunch & Classic Days 2025 dynamic test drives of legendary Škoda models and historic cars; content creation sessions

18:00 – 19:30

Transfers to Hotel Josef, Prague & check-in

From 19:30

Leisure time & overnight stay at Hotel Josef, Prague

10.10 Friday

Dress code: casual Time

Until 10:00

Breakfast & check-out from Hotel Josef, Prague Onward travel for guests with early flights

10:00 – 11:30

Optional Prague Castle tour

From 12:00