Škoda Brand Experience 2025

Welcome to the Czech Republic — our home, and now yours for the next few days. We’re thrilled to share 130 years of Škoda with you: a story of heritage, innovation, and clever mobility that makes everyday journeys special.

This is more than a brand experience — it’s a journey through the very heart of our country. You’ll have the chance to drive both legendary classic Škoda models and the latest Škoda vehicles along scenic routes through the Bohemian Paradise and the Czech mountains, discovering stunning landscapes, rich history, and vibrant culture — all while experiencing Škoda’s unique spirit. We can’t wait to share this adventure with you.