Škoda Brings the Legendary Tour de France Experience to the Middle East, and you are invited!


L'Étape Dubai by Tour de France is coming to Dubai for the first time ever, and Škoda, a proud supporter of cycling, invites you and your family to be part of this historic moment! Experience the magic of the Tour de France like never before on February 1st and 2nd, 2025.

Special offer to Škoda fans

Avail 25% Discount off your registration for any of the L’Etape Dubai races – be it the 300m, 900m and 1800m kids race, 20km family ride or the main race of 50km or 101km. Use Promo Code: WeLoveCyclingME or simply scan the QR code.

Special gift for Škoda owners: Present your Škoda car key at the Škoda fan zone reception to collect your free Škoda gift - a cycling backpack!* (*offer valid for 1st 100 customers)

Škoda fun zone

Škoda fun zone promises lots of fun for everyone, from engaging family activities to test drives of our latest models. Join us to celebrate the love for cycling, Škoda’s 130 years anniversary and the first public appearance of the all-new Škoda Kodiaq.

What can you look forward to?
• A special display of the official Tour de France Director’s car – the red Škoda Superb
Škoda kids zone with fun activities, craft corner and a cycling obstacle circuit for the youngest cyclists
Games, challenges & quizzes with plenty of prizes to be won
• Škoda chill out zone
• The 1st public display of the all-new Škoda Kodiaq - the official car of the L’Etape Dubai
Škoda Test drive zone by the Škoda UAE dealer Ali & Sons

Location: L’Etape Village: Dubai Expo Village park
Timings: Saturday 1. 2. 2025: 8:00am – 8:00pm
                Sunday 2. 2. 2025: 8:00am – 8:00pm

PROGRAM - FAMILY DAY:
Date: 1st February 2025, Expo Village Park

Visit us at the bustling L'Étape Village at Expo Village park featuring Tour de France Museum, cycling workshops , appearances by Tour de France legends and event ambassadors, with a special display of the official Tour de France director’s car, presented by Škoda.

Kids Race: 9:00am
Let your little ones experience the joy of cycling in a safe and friendly competition, with distances of 300m, 900m, and 1800m, tailored to their age and skill levels. Every child will cycle away with an offcial L’Etape medal!

Family Ride: 9:30am
Join us for a relaxed 20 km Family Ride around L'Étape Village, located at Expo Village Park. Enjoy quality time with your loved ones while exploring the vibrant atmosphere and soaking in the joy of cycling together!

L'Étape Village: 8:00am - 8:00pm
Enjoy sponsors stalls, workshops and activations throughout the day! 

 

PROGRAM - RACE DAY:
Date: 2nd February 2025

The L'Étape Race / Ride 6:00am - 2:00pm
Feel the thrill of Tour De France and test your cycling skills in a 50km ride or 101km main LEtape race. Compete for the legendary Polka Dot Jersey for the best climber, the Green Jersey by Škoda for the best sprinter, and the prestigious Yellow Jersey awarded to champions in both distances.

L’Étape Village: 8:00am - 2:00pm
Enjoy sponsors stalls, workshops and activations throughout the day!

 

 Register now

Lukáš Honzák, Managing Director of Škoda Middle East:

"Dear cycling fans, we at Škoda are thrilled to be the main partner of the L’Etape Dubai by Tour de France from the inaugural edition in 2025, and it’s wonderful to share this exciting event with cycling enthusiasts from across the Middle East.

This year is particularly meaningful for Škoda. In 2025, we celebrate our 130th anniversary, marking the journey that began in 1895 when we were first established as a bicycle manufacturer. Škoda’s connection to cycling is longstanding: for more than two decades, we’ve supported the legendary Tour de France. Now, we’re delighted to bring that same spirit to L’Etape Dubai, making the thrill of professional racing accessible to riders of all levels right here in the Middle East. Together with our exclusive retail partner for Škoda in UAE, Ali & Sons, we are committed to supporting the growth of this incredible sport and promoting a sustainable, healthy lifestyle across the UAE. For us, cycling is more than just a sport—it represents exploration, perseverance, and the power of community. L’Etape Dubai also serves as a significant moment for Škoda, as this event will show case the premiere of our flagship model, the all-new Škoda Kodiaq, on UAE roads, as the official car of LEtape Dubai, leading the peloton of cyclists, ensuring safety, comfort, and support for participants and media alike.

We warmly invite you, your friends, families and supporters to join us at L’Etape Dubai to celebrate the love for cycling and Škoda’s 130 years of European heritage, quality, and innovation. See you at the starting line!"

For more information about the race

Download the L’Etape Road book here or visit L’Etape Dubai by Tour de France

Škoda "We Love Cycling"

Nurturing a Passion for Cycling

Škoda’s "We Love Cycling" platform offers far more than event sponsorships. It provides a wealth of resources, from health and nutrition tips to training programmes tailored for all levels. By inspiring individuals and families to embrace cycling, the platform fosters a global community that celebrates the joy of the sport.