About Škoda Middle East

At Škoda, we believe a great car should do more than get you from A to B, it should make everyday life easier, smarter, and more enjoyable. That’s why everything we create is built around what truly matters: quality you can rely on, safety you can trust, and value that goes further.

With a heritage spanning over 130 years, Škoda brings together European engineering and a refreshingly human approach to design. Our philosophy is simple - focus on the details that make a real difference. From intuitive layouts to our signature “Simply Clever” features, every element is designed to solve everyday challenges in ways that feel effortless.

As part of the Volkswagen Group, Škoda Middle East draws on shared expertise and innovation to continually enhance its vehicles and customer experience, bringing globally proven standards to drivers across the Middle East.

With the establishment of our regional office in Dubai, we are strengthening our commitment to the region - working closely with our partners to elevate the ownership experience, expand our presence, and bring Škoda closer to customers across the Middle East via our expanding network of showrooms and service centres.

One of Škoda ‘s core principles is thinking people first – so we design our spaces around the customer experience. Designed to feel open and welcoming, each space combines simple, functional design with digital tools to support decision-making. From relaxed café corners to personalised support, the focus is on creating a comfortable, straightforward journey from first visit to ownership.

Across the UAE, KSA, Oman, Lebanon, Kuwait, Bahrain, and Qatar, our portfolio of vehicles are suited to how people in this region want to live, drive, and connect – striving to continue to be your partner for everyday explorations, delivering value-driven thoughtful design, everyday practicality, and long-term confidence.

In 1895, our founders, Václav Laurin and Václav Klement, said, “Only the best we can do is good enough for our customers." Today, over 120 years later, this ongoing commitment has led Škoda to become one of Europe’s leading car manufacturers and enabled it to expand to over 100 countries worldwide.

At the heart of our company is the Škoda head office in the Czech Republic, where we’ve grown to become one of the largest companies and a key player in the economy. In fact, we employ over 23,500 people, working with a further 265 subcontractors. This makes up 7.5% of all exports out of the Czech Republic. While we’re talking numbers, you’ll find full transparency with regular financial results reports, annual reports and independent audits. We’re confident they reflect our best efforts for our customers, just as our founders would have wanted.

In 1991, Škoda proudly joined the Volkswagen family. As the largest car manufacturer globally, the Volkswagen Group annually provides customers with an average of more than five million cars — about 12% of the world car market. It’s a big family. The Group is made up of 12 brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, Škoda, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. It’s diverse, too.

Each brand has its own character and operates as an independent entity on the market. The products include motorcycles, low-consumption small cars, luxury vehicles and heavy trucks. As you’d expect, it gets very busy.

The Group operates 100 production plants in 19 European countries and a further eight countries in the Americas, Asia and Africa. Every weekday, 550,000 employees worldwide produce around 37,700 vehicles. The Volkswagen Group models are sold in more than 153 countries around the world. Most importantly, it’s supportive.

Since Škoda became a member of the Volkswagen Group, the brand has more than quintupled its deliveries to 939,200 cars in 2012. Today, Škoda is one of the most successful automobile brands, offering nine model lines and having established a presence in more than 100 countries worldwide.